We aim to promote the Edinburgh city-region as a leading leisure, learning and business destination for domestic and international visitors, enhance the national and international reputation of the city-region and promote sustainable economic development and growth.
Edinburgh is a global city in which innovation, learning and culture thrive; one that offers an exceptional quality of life and in which there are considerable opportunities for inward investment, academic study, and leisure and business tourism.
City marketing is an essential step in strengthening the economic position of the Edinburgh Region. This not only has a positive influence on the city’s public image internationally but also for local residents, boosting their sense of civic pride and appreciation. To achieve this, we work together with public and private organisations, cultural institutions and universities.
To develop wider global recognition of Edinburgh’s strengths and quality of life
To secure Edinburgh’s reputation on the global map of leading cities
To lead our partners in steering city promotional activity
To support and focus the city’s efforts for increased inward investment and the growth and sustainability of jobs
To engage Edinburgh’s residents and communities in the positive promotion of their city
To lever greater value for the city’s businesses and communities
To build on Edinburgh’s reputation as a successful conference destination