A high resolution PDF version of the above infographic can be downloaded here.
For every £1 of Council funded activity, Marketing Edinburgh generated a £90 return to the city’s economy, it has been revelaed in the company's 2018/19 Annual Review, which is accompanied by an infographic detailing key figures and achievements from the past three years.
This work also saw it take Edinburgh’s story and messages to an audience of more than 538 million people across the world.
The Council asks Marketing Edinburgh to promote the city as a world-class destination in which to live, work, study, visit and invest.
ME has also been behind Council campaigns including the 2050 Edinburgh City Vision, winner of the Edinburgh Chamber of Commerce’s Digital Marketing Campaign 2019 award and which also saw more people take part than any other city engagement programme; and the city’s successful lobbying for the powers to introduce a tourist tax.
Make It Edinburgh, the first business tourism campaign designed to mitigate the potential negative impact of Brexit was also a highlight of 2018.
The agency was also instrumental in attracting and facilitating global blockbuster film productions including Avengers: Infinity War, placing the city on big screens around the world.
The story behind ME’s year are detailed in the company’s 2018/19 Annual Review, which is released today and will be scrutinised by Councillors next week.
ME Chair, Gordon Robertson, commented: “The management of tourism in Edinburgh is a key task and as we can see if it is done well, it can generate real, tangible economic, social and cultural benefits for the city.
“All of this success is realised through partnership and collaboration – this shows how the Edinburgh tourism industry is delivering.
“There won’t be many other industries that can demonstrate similar returns on investment and for me it shows clearly that a well led, properly resourced tourism industry is essential for Edinburgh’s development.
“Like many other cities across the world, Edinburgh is currently having a discussion as to how best to balance the impacts of tourism while maximising its benefits.
“The hard work of the experienced team at Marketing Edinburgh has given us a strong platform on which to have that discussion as we move through 2019.
“We thank that our partners and look forward to continuing to work for the good of Edinburgh togeth
Marketing Edinburgh (ME), Edinburgh’s official Destination Marketing Organisation, has published its 2018/19 Annual Review here >
An accompanying high resolution PDF infographic detailing key figures, achievements and other award-winning campaign activity can be found here >