Johnnie Walker Princes Street
04 August 2021
The countdown to the launch of Edinburgh’s new Scotch whisky visitor experience, Johnnie Walker Princes Street, has started, as tickets are now available online!
The highly-anticipated Johnnie Walker Princes Street, located in the former home of House of Fraser on Princes Street, will open its doors on 6 September 2021, with tickets available to buy now.
Explore Scotland's National Drink
The stunning 71,500 sq ft iconic building has been transformed into an eight-floor experience, taking visitors on an immersive journey through the 200-year old history behind the world’s best-selling Scotch whisky, as well as offering a mouth-watering selection of world-class food and drink.
Whether you’re a whisky connoisseur, or new to the spirit, learn more about Scotland’s national drink on a one-of-a-kind immersive personalised Journey of Flavour tour including a trip through Johnnie Walker whisky’s epic search for flavour, a sensory experience offering a curated exploration of Scottish whiskies, and the opportunity to discover the inspiring stories behind Scotland’s favourite whisky brands.
Then relax and enjoy the views from stunning bars and restaurants, including The 1820 rooftop bar, offering breath-taking views across the city and Edinburgh Castle, and The Label Studio which will host a variety of live events and performances throughout the year.
The building also features an extensive retail space with an unrivalled selection of exclusive Johnnie Walker Scotch whiskies and merchandise, including limited edition bottlings.
Advance pre-booking is highly recommended. Tickets for the Johnnie Walker Princes Street tours start from £25, which includes a 90-minute tour and three personalised Scotch whisky drinks. Guests can enjoy the bars without having to book a tour ticket, with details on how to make a reservation coming soon. The ground floor retail space can also be accessed without a ticket.