Woman dressed in old fashioned clothing holding a large book. She is standing in an underground room.

The Real Mary King’s Close Business Spotlight

31 October 2024

The Real Mary King’s Close is an award winning 5-star attraction that brings to life Edinburgh’s rich history delivering spine chilling tours through hidden streets buried deep beneath the royal mile.


As the business flexes its story-telling skills for the ‘spookiest’ time of year, we spoke with Marketing Manager Emilie Lumineau to learn more about the business and how its rich storytelling and eerie experiences take inspiration from the city.

What inspired the team to start a business in Edinburgh?

The Real Mary King’s Close, part of Continuum Attractions, opened in 2003, inspired by the uniqueness of Edinburgh’s history. Our site is truly one-of-a-kind—Mary King’s Close is Edinburgh’s only preserved 17th-century street, and the stories we tell are deeply tied to the city’s past. You simply couldn’t replicate these tales anywhere else in the world. Edinburgh is a city rich with history and fascinating stories, which made it the perfect place to create an attraction like ours. The endless opportunities to learn more about the city’s past also allow us to continually develop special tours, shedding light on lesser-known parts of Edinburgh’s history.

View from bottom of Mary King's Close,© The Real Mary King's Close
© The Real Mary King’s Close

What makes Scotland’s capital a great place to do business?

Edinburgh is a fantastic place to do business due to the strong collaboration within its tourism industry. Organisations like the Association of Scottish Visitor Attractions and the Edinburgh Tourism Action Group foster a community where knowledge and best practices are shared, helping us all work towards making Edinburgh a five-star destination. Businesses are also highly open to partnerships. For instance, we’ve collaborated with Amber Restaurant at the Scotch Whisky Experience for our Burns Night Tours and created packages with Luckenbooths restaurant and McGonagall’s Bar. Edinburgh is also full of creative, talented young people. At The Real Mary King’s Close, we have an incredible team of Storytellers with diverse backgrounds, eager to learn new skills and share the city’s history with visitors from across the globe. As a visitor attraction, we benefit from Edinburgh’s global appeal, with tourists visiting all year round, ensuring a steady flow of business and opportunities to engage with an international audience.


Have you incorporated Edinburgh into the business in any way whether through products, branding or experiences?

At The Real Mary King’s Close, Edinburgh is at the heart of everything we do. We’re proud to share the city’s hidden history with our guests, ensuring that the stories we tell are those of real residents who lived and worked on our streets centuries ago. Additionally, we collaborate with local businesses and artists to develop our product range in the gift shop, which was recently refurbished to better showcase the historic burgh courtroom where it’s located. This strong connection to Edinburgh is reflected in both our experiences and products.

What is your favourite part of living and working in Edinburgh?

My favourite part of living and working in Edinburgh is the city’s beauty and endless things to do, from festivals and events to fantastic shopping, restaurants, parks and green spaces for walks. The history here is fascinating—every corner seems steeped in the past, whether it’s a café or a shop; even our own gift shop is set in a listed Burgh Courtroom at The Real Mary King’s Close. Working in tourism, there are so many opportunities to meet people from all over the UK and beyond. Edinburgh feels like a big city with the charm of a village, with its close-knit communities and welcoming atmosphere.


What does your ideal 24 hours in Edinburgh look like?

There are so many things to do in Edinburgh, so it is very difficult to fit everything into one day, but let’s try! My ideal day in Edinburgh would begin with a savoury breakfast at Tigerlily on George Street, fuelling me up for a day of exploring. In the morning, I’d head straight to the Old Town, walking from Holyrood Palace up the Royal Mile, soaking in the historic atmosphere. Of course, a visit to The Real Mary King’s Close would be a must, where I could uncover the hidden history beneath the city’s streets during a one-hour guided tour. After that, I’d continue walking around the Old Town, stopping at the Scotch Whisky Experience to learn about Scotland’s national drink. For lunch, I’d grab a takeaway at Oink on Victoria Street, and enjoy it in Princes Street Gardens, taking in the views of the city. Post-lunch, I’d hop on a hop-on hop-off Edinburgh Bus Tour, making sure to stop at the Royal Botanic Gardens for a peaceful stroll amidst the greenery. Then, I’d take a leisurely walk around Stockbridge and Dean Village, where I would stop for a pastry and a hot chocolate at La Barantine, before returning to the city centre via the New Town. As the day draws to a close, I’d climb Calton Hill to catch the sunset over the city, a truly breath-taking sight. For dinner, I’d enjoy a meal at Scran & Scallie. If I still had energy, I’d round off the evening with a Mercat ghost tour, experiencing Edinburgh’s spooky side and I would have a drink at Lady Libertine on St Andrew’s Square.


What is one local hidden gem that you swear by and tell all your clients or friends about?

As a French person living in Edinburgh, one local hidden gem I always recommend is La Barantine, a charming café owned by a French couple. They have several locations around the city, including Victoria Street, Bruntsfield, and Stockbridge. Their hot chocolate is one of the best in town, made by melting real chocolate before mixing it with milk and warming it to perfection. The pastries and cakes are equally amazing—my personal favourites are the tarte aux fruits and their signature Paris-Edinburgh. It’s a little slice of France in the heart of Edinburgh!

If you could collaborate with any other local business or Edinburgh-based personality, who would it be and what kind of project would you dream up?

At The Real Mary King’s Close, a dream collaboration would be with the acclaimed Scottish author Sir Ian Rankin. He featured Mary King’s Close in his novel Mortal Causes, part of his popular Inspector Rebus series, and the close itself played a role in inspiring his writing. Even though the book was published in 1994, guests still mention it today, and many choose to visit our site after reading it. We would love to host a special event where Sir Ian Rankin could speak about how Mary King’s Close influenced his work and what fascinates him about Edinburgh’s rich history. To enhance the experience, some of our Storytellers could perform readings from the novel in the rooms where the events take place, offering an immersive blend of storytelling and history. This collaboration would celebrate both Edinburgh’s literary and historical heritage in a unique and engaging way.


Lantern-Led tours, Real Mary Kings Close
What’s one local event or tradition in Edinburgh that you never miss and why?

At The Real Mary King’s Close, one local event we never miss is Halloween. The city comes alive with people seeking out eerie experiences and wanting to uncover Edinburgh’s darker stories. Each year, we offer our True Crime Tours and Lantern Led Tours throughout October, focusing on the city’s grim history—where, as often happens, the truth is even darker than fiction. Edinburgh is particularly atmospheric in October, with the falling leaves, mist, and the warm orange hues of autumn, making it the perfect time to explore the city’s haunted past.


Looking ahead, how do you see your business evolving within Edinburgh’s dynamic cultural and economic landscape?

Looking ahead, we see The Real Mary King’s Close continuing to evolve by deepening our connection with Edinburgh’s rich cultural and historical landscape. We’ll keep developing new tours and experiences that uncover lesser-known stories of the city, ensuring we stay relevant and engaging to both tourists and locals. This year, we were also listed as the UK’s Best Visitor Attraction on TripAdvisor, which motivates us to continually enhance our offerings and provide a 5-star guest experience. Edinburgh’s dynamic and creative environment provides us with opportunities to innovate and continue being a key part of the city’s cultural heritage.

Which Forever Edinburgh initiatives have you been involved with and how have you found it?

At The Real Mary King’s Close, we’ve been actively involved with several Forever Edinburgh initiatives. We always ensure our listing is up-to-date and regularly send details of our upcoming events to the team. They’ve been fantastic in promoting our special tours, such as our Lantern Led and True Crime Tours for Halloween, through their What’s On page, blog articles, and social media. We also participated in the Residents Rewards programme, offering a special discount to local residents during the off-peak season in November. This helped us reach a new audience and gave us the opportunity to engage with locals, sharing Edinburgh’s rich history with its residents.


What would you say to other businesses looking to get involved with Forever Edinburgh?

I would definitely encourage other businesses to get involved with Forever Edinburgh. Their team is excellent at helping you enhance your listing and increase your visibility. With a large following across their social media channels, they offer a fantastic platform to promote your business. Additionally, their ongoing investment in marketing campaigns to highlight Edinburgh as a must-visit destination benefits both tourists and locals alike, making it a great opportunity to grow your business and engage with a wider audience.


Real Mary King's Close Tour Guide dressed as the poet Robert Fergusson

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