This spring, step into the world of Biba to discover how it blossomed from a mail-order company to become the world’s first lifestyle label. From the first simple shift dresses, to the glamorous devoré wraps, sequinned bodices, leopard print coats, trouser suits, floppy hats and feather boas that came to epitomise the Biba look.
This new exhibition focuses on the years 1964 to 1975, from the first Biba boutique to its expansion into the legendary London Big Biba department store.
Under its legendary founder Barbara Hulanicki, it was a phenomenon that has never been replicated. Lasting just over 10 years, it remains influential to this day and interest in this cult fashion and lifestyle label has never waned. Never before had a company brought affordable fashion to the youth market, whilst simultaneously instigating innovations in retailing which are still with us to this day.
Alongside the exhibition, Dovecot is running Bring Oot Your Biba. Local people are encouraged to share photos and stories of their Biba experiences and garments to create an online archive and celebrate the legacy of this iconic brand.
To view the full programme of events and to book tickets, go to The Biba Story: 1964 – 1975.
