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Destination Marketing and (Communications Officer)
We’re looking for a professionally qualified and dynamic Marketing and Communications Officer to help lead the delivery of Edinburgh’s destination marketing and promotions service, targeting residents and inbound leisure visitors. Reporting to the destination marketing and contracts manager, this vital role demands autonomy, creativity, intuition, and initiative.
If you’re a skilled, all-rounder marketeer with experience working across the full marketing mix, resilient to working in a fast-paced team with changing priorities and deadlines, drawn to interesting projects in an exciting environment with a world-class product, this is a great opportunity for you.
In this dynamic team, you will assist in leading the team across all facets of destination marketing and promotions, including city marketing campaigns – from conceptualising propositions through to delivery and reporting; refining and delivering public relations activity plans, brand building and management, stakeholder engagement, owned channel growth and optimisation and more! You will also lead on researching and writing Go-to-Market strategies for key markets and developing and executing the city marketing and brand plans. Your proficiency in data-driven decision-making, reporting, and tool use like Excel is crucial for assessing campaign performance and target audience selection.
In return for all the above, we offer a competitive salary, a great city centre location, a fun team and probably the best product you’ll ever work on!
Closing date: Monday, 15th January 2024
Position: Full time, permanent
Employer: City of Edinburgh Council
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