People walking in Grassmarket past the Beehive Inn

Tourism Economy Spotlight – May 2024

Here’s a roundup of the latest highlights shaping Edinburgh’s tourism scene:

  • New Food and Beverage Businesses: Our research indicates that Edinburgh welcomed at least 14 new food and beverage businesses last month, adding to the city’s vibrant culinary landscape.
  • JetBlue Daily Service: Exciting news from Edinburgh Airport as JetBlue introduced a daily service connecting Edinburgh to New York JFK, offering travellers seamless access to the Big Apple.
  • Forever Edinburgh Taylor Swift Fan Hub: Forever Edinburgh launched the Taylor Swift Fan Hub, featuring the Edinburgh Taylored Taste Trail. Explore the city’s culinary delights while indulging your love for Taylor Swift!
  • Free Industry Toolkit: Forever Edinburgh also unveiled a free industry toolkit, offering fantastic opportunities for local tourism businesses to gain exposure and enhance their offerings.
  • Food Tourism Industry Guide: Visit Scotland published the “Food Tourism Industry Guide,” aimed at supporting food and drink businesses in Edinburgh to understand the value of food tourism and capitalise on its potential.