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Bottle Design and Tasting Experience


Co-create a unique bottle design of Johnnie Walker Blue Label using the power of AI.

Line of Johnnie Walker Blue Label bottles
© Johnnie Walker Princes Street
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New Town

1st August 2024 - 31st August 2024
£240.00 per person

In partnership with leading Scottish landscape artist, Scott Naismith, and harnessing cutting-edge, purpose-built AI-technology, guests will be able to co-design their very own unique bottle of Johnnie Walker Blue Label using Scott’s beautiful designs.

Only available at Johnnie Walker Princes Street, this experience is available from 01 to 31 August 2024, and is believed to be the first ever to combine world-class Scotch whisky, art and AI.

Visitors will shape their co-creation by answering up to three questions that will influence key themes in Scott Naismith’s work. These will then determine the eventual look of their one-of-a-kind bottle.

Guests will also enjoy a guided tasting of the limited edition Johnnie Walker Blue Label ‘Elusive Umami’, in the rooftop Explorers’ Bothy bar. In addition to stunning views, the tasting will offer guests an up-close look at some of Scott’s previous work, which was created for Johnnie Walker Princes Street’s opening in 2021.

This event is available on selected dates between 01 to 31 August 2024 and is suitable for 18 years+ only.

For full details and to book your place, go to Johnnie Walker x Scott Naismith: Blue Label Design and Tasting Experience.