Providing you with the latest updates and learnings on our city marketing activities, share upcoming plans, and highlight new opportunities on how you and your business can get involved with Forever Edinburgh, the city’s official destination guide.
The Story Never Ends: Campaign Update
After launching in May2021, Edinburgh’s The Story Never Ends campaign has entered its fourth and final phase in October 2022. Here is a quick overview on the campaign’s success to date.
To date, the campaign has delivered incredible results with nearly all channels delivering above market average. The Story Never Ends microsite has inspired 500k visitors with bespoke blogs generating 42.3k business referrals - hundreds of thousands more across the website. Campaign videos were viewed 2.7million times with 462k complete views.
Resident Rewards Edinburgh, which launched December ’21, has also been a success with the Resident Rewards website welcoming 121k visitors and generating 12k business referrals.
As we enter the final phase this winter, we patiently wait to hear if the campaign will win the two CIPR Awards that it has been nominated for. Stay tuned for an update.
The final phase will focus on Dark Edinburgh, Entertaining Edinburgh - Winter Sparkles, New to Edinburgh in 2023, and Evenings in Edinburgh as well as top performing summer themes including Neighbourhoods and Fame and Fortune.
Accessibility & Inclusivity Survey
Is your business inclusive and accessible for everyone?
A reminder that the Forever Edinburgh Accessibility and Inclusivity Tourism Questionnaire will be closing on 15 November.
The survey should take no more than 10 minutes to complete. The results will be an invaluable source of information about what Edinburgh’s tourism businesses offer both visitors and residents.
Insights generated will be used to promote your accessible and inclusive services across the Forever Edinburgh platforms as well as in paid campaign activity next year.
Thank you in advance for your time and participation.
Forever Edinburgh Industry Newsletter
Keep up-to-date with Edinburgh’s city marketing activity. Sign up to our "Forever Edinburgh: City Marketing newsletter" to read our latest updates on how we’re marketing the city and how you and your business can support and get involved.
Free Offers Promotion
We have updated our Offers Page on edinburgh.org. This is a popular page among users, which receives wider promotion on our social media channels and through our consumer newsletter. If you can provide us with the following details about your promotion, we will endeavour to promote it where suitably possible.
If you have any suitable offers running that you would like us to feature on our Offers page for free, please send us the following details at your earliest convenience:1. Details of your offer
2. Start and end date of offer
3. How to redeem the offer
4. Booking link
5. Terms and conditions
6. 1-2 images of your product or offer
Please send these details to firstname.lastname@example.org with the word ‘offer’ in the subject.
Participate in city-wide competitions
We’re looking to launch monthly or bi-monthly competition to help promote partner products and events. If you would like to work together on a competition, please let us know. It’s another free opportunity to receive extra exposure on our channels. Please send these details to email@example.com with the word ‘Competition’ in the subject.
Forever Edinburgh What's On page
We endeavour to showcase the range of exciting events, festivals and attractions that make Edinburgh unique. To feature on the What's On page please send:
1. Details of Event or Press release
2. Date of event
3. Timing of event
6. 2 or 3 Images (in Landscape) or video link
Please send these details firstname.lastname@example.org with the word ‘What's On Event’ in the subject.
Ensure you're listed on the VisitScotland website to give your business some valuable exposure. It's free, generates referrals and bookings.
Edinburgh Tourism Action Group (ETAG) offer a wide range of support that could help your business such as events that will build up your business and upskill your staff. Check out the ETAG events calendar for details of what is coming up >
Keep up to date with Edinburgh’s economic and commercial property news on the Invest Edinburgh website.
For further information about investing in Edinburgh or to discuss your business relocation please call the dedicated Investment Team at the City of Edinburgh Council: email@example.com
Commercial Property Search
Edinburgh City Region is a global financial and administrative centre with world-class business accommodation to match. Edinburgh's resilient and stable economy, critical mass in key sectors such as financial services and life sciences, its highly qualified and skilled workforce and superlative quality of life make it an excellent place to invest in commercial property.