St James Quarter, shop levels

Shopping in Edinburgh’s New Town

From luxury and stylish to high street fashion and local independents. A paradise for designer fans, stylish boutiques, high street fashion and everything in between.

The New Town is a shopper’s paradise. This is where you’ll find some of Edinburgh’s best shopping experiences, from the luxury of Multrees Walk to the convenience and excitement of Waverley Mall, which frequently hosts events and entertainment.

Princes Street is where you’ll find some of the best the High Street has to offer, with George Street home to some of the most sought after designer labels. Tucked away on Rose Street and Thistle Street you’ll find tailors, cobblers, whisky specialists and more just waiting for you to pop in for a browse too.

High Street

St James Quarter

New Town’s high street shops offer a vibrant shopping experience with a variety of options to suit every taste. Princes Street Gardens, the main thoroughfare, is lined with a mix of high-end stores, popular high street brands, independent boutiques, and souvenir shops. From renowned retailers like Marks and SpencerWaterstones book shop and Boots to budget-friendly fashion at Primark‘s five-floor haven, there’s something for everyone. For cutting-edge fashion, Urban OutfittersRiver Island and H&M showcase the latest trends. Princes Street is a must-visit destination for those seeking a unique shopping experience.

Additionally, St James Quarter, another prominent retail destination in New Town, boasts over 80 shops that cater to fashion, beauty, and lifestyle enthusiasts. Alongside well-known brands like RitualsNeomThe Body Shop, and Kiehl’s, there are technology and home goods stores such as SamsungNext, and John Lewis. With such a diverse range of options, you might find yourself struggling to carry home all your shopping bags.

Jewellery Shops

Hamilton & Inches
Hamilton & Inches

In New Town, glittering treasures await those in search of exquisite jewellery and timeless watches. For a touch of elegance and craftsmanship, look no further than Palenque Jewellery. Their dazzling collections will leave you feeling like royalty, whether you’re searching for a sparkling diamond ring or a statement necklace that steals the spotlight.

If you’re a fan of all things antique, Goodwins is a hidden gem you won’t want to miss. Step into their charming shop and prepare to be transported through time. From vintage watches with stories to tell to intricate heirloom pieces that carry a sense of history, Goodwins has it all. It’s like stepping into a time machine, where each item has its own unique tale to share.

For those who appreciate Celtic artistry and symbolism, Celtic Design is a true treasure trove. Discover their enchanting collection of intricately designed jewellery, inspired by ancient Celtic traditions. Whether you’re searching for a symbolic pendant or a beautifully crafted Celtic knot ring, Celtic Design will ignite your imagination.

Last but certainly not least, Hamilton & Inches is a legendary name in the world of luxury watches and jewellery. Established in 1866, this iconic Edinburgh institution has stood the test of time, offering a refined selection of exquisite pieces. From elegant watches that tick with precision to bespoke jewellery creations that capture the essence of luxury, Hamilton & Inches is a true gem in New Town.

Designer Shops


New Town is a haven for those seeking a taste of luxury and high-end fashion. One of the must-visit spots for the discerning shopper is Multrees Walk, a delightful enclave that exudes elegance and refinement. Here, you’ll find a dazzling array of prestigious brands that will make any fashionista’s heart skip a beat. From the timeless allure of Burberry and the iconic designs of Louis Vuitton to the sophisticated offerings of Harvey Nichols and the impeccable craftsmanship of Michael Kors, Multrees Walk is a treasure trove of indulgence.

But wait, the extravaganza doesn’t end there! Just a stone’s throw away lies St James Quarter, another fashion mecca that showcases a superb collection of designer brands. Prepare to be dazzled by the likes of Tommy Hilfiger, whose effortlessly chic styles will make you feel like you’ve stepped straight off a runway. Let Kate Spade’s whimsical and playful creations inject a dose of fun into your wardrobe, and embrace the timeless sophistication of Calvin Klein.

Find out more about these and even more stores that the New Town has to offer at

Discover all shops in the New Town

Experience luxury to high street fashion and local independents shops in the New Town.