Resident Rewards Edinburgh: Resident Days

We’re building on the success of our CSR initiative, Resident Rewards Edinburgh: Gives Back, and the St Andrew’s Day: Resident Special by developing a new activation within the existing ‘Half Price and Free Day’ Reward category called Resident Days.

Focusing on four key dates across 2025 and 2026, Resident Days will offer Edinburgh residents exclusive free or half-price access to local leisure and hospitality experiences.

We understand that not all businesses can offer free or discounted access on a frequent basis. That’s why Resident Days provide a manageable, one-off opportunity to participate – bringing this Reward category to life in a way that supports your involvement while giving residents more reasons to enjoy and explore everything our city has to offer.

Proposed 2025 Resident Days

1. World Tourism Day – Saturday 27 September 2025
2. Carers Rights Day – Friday 21 November 2025
3. St Andrew’s Day – Sunday 30 November 2025
4. Burns Night – Sunday 25 January 2026

You can choose to take part in one, some, or all the above dates.

What we are asking

Offer free or half-price access to your experience, venue, or attraction on your chosen Resident Day(s). The offer will be available exclusively to residents with an EH postcode. Carers Rights Day is limited to unpaid carers living in the city.

Why get involved

As a participating Reward Partner, you will benefit from a marketing campaign delivered by Forever Edinburgh to promote these activations, including:

• A bespoke Resident Day landing page on Edinburgh.org, containing a listing of your ‘Resident Day’ Reward. This can drive through to your dedicated booking page.
• A promotional video for each Resident day, featuring a selection of participating businesses, shared across Forever Edinburgh’s social media channels.
• Solus email activity to our Resident Rewards database, naming all participating businesses.
• A tactical paid campaign to boost awareness and reach of the activation that drives traffic to the campaign landing page.
• Campaign-wide promotion across our digital channels – completely free to take part.

This is a brilliant opportunity to connect with a local audience, highlight your support for the city, and be part of a collaborative campaign that demonstrates tourism is a positive force for Edinburgh and its residents.

If you have any questions relating to this activation, please contact the team on residentrewards@edinburgh.gov.uk

This project is funded by the UK Shared Prosperity Fund