Resident Rewards: Resident Days

On specially chosen dates across 2026, residents with an EH postcode can enjoy free or discounted access to a wide range of local leisure, hospitality and cultural experiences. Resident Days are delivered through the Resident Rewards programme, in partnership with some of Edinburgh’s finest venues and experiences.

Following the success of Resident Days in 2025 — which attracted 4,141 users and 6,192 page views to the Resident Day webpage and saw over 40 businesses across the city take part — we’re now planning the next phase of the programme.

A flexible, manageable way to get involved

We understand that not all businesses can offer free or discounted access on a frequent basis. That’s why Resident Days are designed as one-off, high-impact opportunities to take part.
 
By focusing activity around a small number of key dates, Resident Days:

• Makes participation more manageable for businesses.
• Brings the Resident Rewards programme to life.
• Gives residents more reasons to enjoy and explore everything the city has to offer.

Businesses can choose to take part in one, some or all Resident Days.

2026 Proposed Hero Resident Days

We are proposing four Hero Resident Days in 2026, each aligned with a national or international theme:

1. World Heritage Day – Saturday 18 April 2026
   Ideal for heritage, culture and place-based businesses to showcase Edinburgh’s history and UNESCO World Heritage status through special access, tours or themed resident offers.
2. World Tourism Day – Sunday 27 September 2026
   An opportunity for attractions, tours, hospitality and experiences to invite residents to experience what visitors love most about Edinburgh.
3. Silver Sunday – Sunday 04 October 2026
   Focused on bringing communities together around older people, this day suits accessible venues, cafés, cultural spaces and wellbeing experiences offering relaxed or social resident rewards.
4. World Children’s Day – Friday 20 November 2026
   Perfect for family-friendly attractions, museums and active experiences, encouraging shared experiences through child-focused or family offers.

You can choose to take part in one, some, or all the above dates.

Optional additional dates

We’re also exploring interest in Resident Days aligned with:

• Mother’s Day
• Father’s Day

If you would be interested in offering a Resident Reward on either of these dates, please provide details below in the sign up form.

What we are asking

We’re inviting businesses to:

• Offer free or discounted access to your venue, attraction or experience on your chosen Resident Day(s).
• Make the offer available exclusively to residents with an EH postcode.

Why get involved

As a participating Resident Reward Partner, you’ll benefit from a coordinated marketing campaign delivered by Forever Edinburgh, including:

• A bespoke Resident Day landing page on Edinburgh.org, featuring your offer and linking directly to your booking page.
• A promotional video for each Resident Day, featuring selected participating businesses and shared across Forever Edinburgh’s social channels.
• Solus email marketing to the Resident Rewards database, highlighting all participating businesses.
• A tactical paid campaign to boost reach and drive traffic to the campaign landing page.
• Campaign-wide promotion across Forever Edinburgh’s digital channels – completely free to take part.

This is a brilliant opportunity to connect with a local audience, highlight your support for the city, and be part of a collaborative campaign that demonstrates tourism is a positive force for Edinburgh and its residents.

If you have any questions relating to this activation, please contact the team on residentrewards@edinburgh.gov.uk

This project is funded by the UK Shared Prosperity Fund