Running until 2028, Stay Different is a three-year programme designed to inspire longer, more meaningful stays in Edinburgh by highlighting the diversity of experiences across the capital’s neighbourhoods, supporting the city’s 2030 Edinburgh Tourism Strategy and promoting sustainable, year-round tourism.
The campaign is funded by the UK Government through the UK Shared Prosperity Fund.
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Media Centre
Welcome to Forever Edinburgh’s Media Centre, your one-stop destination for high-quality images that celebrate the charm and allure…
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Feature on Forever Edinburgh
See how you can get involved with Forever Edinburgh to promote your business today.
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Press Enquiries
If you have a news story or item of media interest within the area, our communications team would be delighted to talk to you
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Forever Edinburgh Campaigns
Read about the latest our news and campaigns
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Forever Edinburgh launches two new campaigns and brand new website | 15 September 2023
Residents rewarded and visitors invited to come back for more as new Forever Edinburgh campaigns go live
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Resident Rewards Edinburgh growth update
New figures reveal the growing popularity of Edinburgh’s ‘Resident Rewards’ scheme
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Forever Edinburgh 2024/25 content calendar
Learn more about our content themes for 2024 and 2025.
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Forever Edinburgh launches Taylor Swift fan hub
Edinburgh gets ready to welcome Taylor Swift and fans for The Very First Night
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Tourism Spotlights
Tourism Economy Spotlight – October 2024 October 2024…
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Resident Rewards Expansion
Exciting new benefits for all EH postcode residents
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Resident Reward Edinburgh: Gives Back
Forever Edinburgh partners with local tourism businesses and the One City Trust to deliver a new Give Back campaign to Edinburgh residents this winter.
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Forever Edinburgh launches bold new campaign, challenging visitors to ‘Stay Different’ in the city
Forever Edinburgh has unveiled Stay Different, a bold new three-year campaign that invites visitors to experience a deeper, richer side of Edinburgh.
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Resident Rewards: Resident Days
Focusing on four key dates across 2025 and 2026, Resident Days will offer Edinburgh residents exclusive free or half-price access to local leisure and hospitality experiences.
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Business Champions Network (BCN)
The Business Champions Network (BCN) brings together individuals from local businesses, Traders Associations, and Community Councils across Edinburgh’s 10 neighbourhoods.
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Resident Rewards updates
Keep up to date with Resident Rewards and how you can get involved.
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Business Spotlights
Our Business Spotlight series has been shining a light on brilliant Edinburgh businesses on our LinkedIn channel since last year.
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Corporate and Media archive
Welcome to our Corporate and Media archive with older campaign updates and how we marketed Edinburgh to the world.