How to Get Involved

Businesses can get involved in More By The Shore in the following two ways:

Take part in More By The Shore Specials

Help us showcase the incredible breadth of offerings available to visitors and residents in Leith and Newhaven by signing up to deliver either, or both, of the following:

• Leith and Newhaven exclusives: unique products, dishes, drinks or experiences only available locally. Do you offer something unique connected to Leith and Newhaven that customers can’t get anywhere else? Think coastal cocktails, the ultimate Shore sandwich or burger, sea salted caramel cupcakes, or Shore seafood platters. Create something new or tell us about a product you already have.
• Offers and incentives – special offers, added-value experiences and reasons to visit. Whether it’s 2 for 1, a % discount, or a free gift with purchase, attract more customers and boost your footfall

More By The Shore specials will run from 01 October to 08 November. Sign-ups will still be accepted after the activation launches, however to ensure you inclusion please sign up as soon as possible. Please allow 48 hours for sign-ups to be processed.

Sign up for our ItIsOn Voucher Scheme

Through a partnership with ItIsOn, help us deliver a programme of sponsored vouchers for use on businesses in the area, e.g. spend £5.00 get £10.00, or spend £7.50 and get £15.00.

Delivered at no cost to your business, the voucher scheme will run across two of our activations:

• More By The Shore Sparkles 14 November 2026 to 03 January 2027 open to all.
• More By The Shore Savings – A resident voucher scheme open to EH Postcode holders only running from 04 January to 28 February 2027.

Sign up below to register your business for the ItIsOn voucher scheme.

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Who can get involved?

More by the Shore aims to celebrate the businesses, experiences and places that make Leith and Newhaven special. Whether you’re a restaurant, café, bar, shop, attraction, beauty salon, accommodation provider or local customer-facing business, there are opportunities to get involved.

Businesses can take part in the activities that work best for them – from creating a special offer or experience, to featuring in campaign content and reaching new audiences through destination marketing.

There’s no cost to participate. Businesses can choose the opportunities that best suit them and get involved in one or more activations.

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Why get involved?

More by the Shore aims to:

• Reach new audiences – put your business in front of residents and visitors looking for things to do, eat, drink, shop and experience during the autumn and winter period.
• Drive footfall – be part of activity designed to encourage more visits and local spend.
• Showcase what makes Leith and Newhaven different – highlight your products, experiences and offers to give people more reasons to visit.
• Provide free promotion – participating businesses will benefit from campaign content, digital promotion, social media and wider marketing activity. We will run a visible campaign across the city to promote More by the Shore, featuring those businesses taking part.